Trade & Commerce Case Study: L'Oeil de Bœuf
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This is an art.
It is not for sale.
After seeing the video and article, The surprising reason behind Chinatown’s aesthetic The iconic “Chinatown” look started as a survival strategy. By Ranjani Chakraborty and Melissa Hirsch May 10, 2021, 11:40am EDT, on YouTube and Vox, ( https://www.vox.com/videos/2021/5/10/22428437/chinatown-aesthetic-survival-anti-asian-racism ), my interest was peaked to research and learn more about how architecture, arts, culture, technology, and aesthetics are appropriated to share culture and create contexts and brands that work for people. Like Chinatown, Los Angeles, California, Riverside, California is home to a diversity of communities and people who live, work, and own businesses, and there is architecture, arts, culture, technology, and aesthetics that effectively share culture and create contexts and brands that work for people.
I am not a professional copy writer or researcher so some things may be taken out of context or nonsensical; I hope I have provided an enjoyable narrative and visual experience.
I have researched, developed, and written the copy. I am not familiar with real estate or urban planning language, so I did my best.
Amongst the things I carried out are art direction, vector illustration, photo treatments, photo collages, photography, logotype, typography, page layout, visual research, brand design, brand voice, visual storytelling, and communication design.
